<aside> 💡 How to construct a one page offer that bolts on an extra $10k a month to your coaching or solo business regardless of your audience size or niche and without relying on a bunch of traffic or expensive paid ads

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The most important question of all:

“Why?”

Why do we care about an offer?

It may seem self-explanatory.

At its core - an offer is:

• A clear promise of a beneficial outcome
• The urgency to act

If you can nail those two – generally the medium doesn’t matter.

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And that’s what drives our income when we don’t have the “digital empire” that we’re sold by some of the bigger creators on the internet…

We all don’t have the economies of scale to make a digital product, launch it via an email list and make multiple 5 figures

We need an offer.

Something we can sell for a higher dollar amount – without the need to maximize overall number of sales to reach 5 & 10k months…

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Concerts are a great example:

• The promise: a great time with your favorite artist
• The urgency: One night only

For me recently, taking drum lessons was strong enough to get me to ask:

• Promise: learn the basics of playing the drums